Every day, the age at which young people start drinking gets lower and lower, and with it, all its risks. And minors are the most vulnerable to them. With the firm belief that if we all pitch in, we can prevent alcohol consumption from becoming considered normal, the “Esto no debería ser normal” campaign was launched.
Alcandora was tasked with creating this prevention and education campaign for health that the Ministry of Health, Social Policy and Equality launched in December 2011.
Campaña de concienciación e información “Esto no debería ser normal”,
Alcandora Publicidad galardonada con el AMPE de plata a la mejor campaña
Alcandora Publicidad galardonada con el ASPID de plata a la mejor campaña